Saturday, 12 November 2011 12:53

Beta Testing The Ducttape UMS

ultimate-marketing-system-ducttape-marketingI’m honored and excited to have been chosen as a beta tester for a new marketing training course developed by John Jantsch (Ducttape Marketing).

The training course is called the Ultimate Marketing System (UMS) and over the next few weeks a handful of people will be reviewing the course material and providing feedback before the public launch.  

John has been refining and simplifying his Duct Tape Marketing system for about ten years and has a real passion for helping business owners understand marketing and use it to grow their businesses.  One of the foundations of the Ducttape marketing system is the belief that marketing doesn't need to be complicated in order to be effective.

I’ve taken other courses from John and really like his no-hype, practical approach. I’m sure this course will be packed with valuable content.

I’ll be diving in this weekend.

Tuesday, 08 January 2008 10:00

Speaking of social media marketing

Aaron has an interesting post that sheds some light on the actual value of traffic from social media marketing. If you are thinking of converting these visitors directly to sales you should read his post first "Is Social Media Traffic Worth 1 Cent Per Visitor?". Not all traffic is created equal and the quality depends on the result you are trying to achieve. Defining your goals then understanding how to use different types of online marketing strategies is key. Social media traffic might not be the best investment if you are trying to convert it directly into sales, especially if you are paying money for the traffic. But, it can be used very effectively for getting your message out or creating buzz around your remarkable product so, don’t discount the indirect sales connection.

Tuesday, 03 July 2007 00:00

Stock Photos Anyone?

As a designer, I am always looking for a good stock photo resource.The other day I ran across and wanted to pass it along to my readers.Istockphoto “…member-generated royalty-free images, at the world's best prices.”.Well, I don’t know about the world’s best prices but they were pretty darn good.I found tons of high quality images and graphics.The great thing is that not only do they offer graphics for sale but, if you have your own graphics they allow you to easily put them up for sale and the sale of any of your graphics can offset the costs for purchasing other peoples.Worth a look at

View My Portfolio.

Thursday, 12 July 2007 00:00

How does your logo look at 60mph?

You’re breezing down the street and a sign catches your eye. Before you can read the small print or tell what the picture is, you’ve gone by. Maybe you will remember to slow down and read the sign next time. If you’re anything like me, fat chance.

Most businesses depend on grabbing people’s attention in order to bring them in. That goes for your roadside sign, or your web marketing. Attention is in short supply so don’t waste this time by confusing or obscuring your message. Give it the 60mph test. Ask yourself: What information do I get from this in 3-5 seconds? Better yet, ask someone who doesn’t know anything about your business what message they get from the sign or advertisement. Remember to only give them a few seconds to answer. If they give you the answer you were looking for pat yourself on the back. If they scratch their head then you need to do some work.

Avoid creating hesitation or confusion on the part of your prospective customers. The last thing you want is for a potential customer to pass by your company just because they didn’t understand your message.

Determining the value of a customer based on data such as your average sale is important information to know when you are measuring the return on your marketing investment. But, if you take the time to figure out what the life time value of that customer is, you have the power to make better, more informed decisions about your marketing budget and ways increase that LTV to dramatically impact your business. Check out this post from John Jantsch over at “Life time value, now there’s a number I love!

Thursday, 30 August 2007 00:00

Get the message?

In marketing, the way you present your message can make all the difference in how effective it is. Seth Godin really illustrates this point in his post, “How to make a PowerPoint chart”. It is interesting how presenting information, especially statistical information, in the right way can dramatically increase the clarity and effectiveness of the message. Take a look, and think about how this could be applied in your marketing presentations. Is your information connecting with the audience effectively? Can you cut out distracting or unnecessary information to help focus your presentation? Can you lead the audience through the same information while building anticipation and keeping their attention? Enjoy

Friday, 12 October 2007 00:00

Women, Boomers & Geezers, Cha-Ching!

Tom Peters gave the Keynote presentation at the annual meeting of the AICC (Association of Independent Corrugated Converters). If you have the chance, you should really check out his presentation slides. (Warning! You may need sunglasses.) I am sure you will get the message from the slides, even without hearing the presentation. He does a good job of grabbing and holding your attention and at the same time presenting some really compelling statistics. If your business doesn’t offer anything for women, boomers and geezers you may be are missing the boat. You can download Tom's presentation slides here. I particularly like this slide.


Tuesday, 08 January 2008 00:00

New Social Media Marketing Book


Cover of Our Social Media Marketing eBook I just finished reading, Getting to First Base, A Social Media Marketing Playbook by Darren Barefoot and Julie Szabo.I liked the book and not just because they quoteHan Solo (Star Wars) and Kip (Napoleon Dynamite).They give you real world examples and tips you can use right away to incorporate social media marketing into your overall marketing plan. I got some really good ideas. It is a quick read at around 100pgs which is good for us time-crunched information overload types. I also like the fact they added a glossary to help you sort out all the terms.It's tricky to write on topics like this because the information changes so fast, but they do a good job. One of the nice things about the book is that they offer lifetime updates once you buy it, so as technology and the landscape changes you can have access to revisions.

Assuming you interacted with us to get a copy (you bought it or we gave one to you), you’ll have access to all future versions of the book. We’ll notify you via email when we publish an update, or you can always visit for revised editions.”

If you're thinking of incorporating social media marketing in to your plan or attack for ’08 this is a good book to have in your back pocket. You can check it out at.