For local business owners, online marketing can be a bit of a mystery.  The facts show that most people turn to the web when searching for local products or services. This means that if you don’t have a quality web presence your prospective customers may not find you and you are missing out on potential sales. If you own a local business and want to improve your online marketing to attract more customers, a good place to start is Google Places. I put together a quick start guide to help you put your business on a solid online foundation.  You can download my free guide to using Google Places here and start attarcting more customers today.


Thursday, 12 July 2007 00:00

How does your logo look at 60mph?

You’re breezing down the street and a sign catches your eye. Before you can read the small print or tell what the picture is, you’ve gone by. Maybe you will remember to slow down and read the sign next time. If you’re anything like me, fat chance.

Most businesses depend on grabbing people’s attention in order to bring them in. That goes for your roadside sign, or your web marketing. Attention is in short supply so don’t waste this time by confusing or obscuring your message. Give it the 60mph test. Ask yourself: What information do I get from this in 3-5 seconds? Better yet, ask someone who doesn’t know anything about your business what message they get from the sign or advertisement. Remember to only give them a few seconds to answer. If they give you the answer you were looking for pat yourself on the back. If they scratch their head then you need to do some work.

Avoid creating hesitation or confusion on the part of your prospective customers. The last thing you want is for a potential customer to pass by your company just because they didn’t understand your message.