Thursday, 30 August 2007 00:00

Get the message?

In marketing, the way you present your message can make all the difference in how effective it is. Seth Godin really illustrates this point in his post, “How to make a PowerPoint chart”. It is interesting how presenting information, especially statistical information, in the right way can dramatically increase the clarity and effectiveness of the message. Take a look, and think about how this could be applied in your marketing presentations. Is your information connecting with the audience effectively? Can you cut out distracting or unnecessary information to help focus your presentation? Can you lead the audience through the same information while building anticipation and keeping their attention? Enjoy

Determining the value of a customer based on data such as your average sale is important information to know when you are measuring the return on your marketing investment. But, if you take the time to figure out what the life time value of that customer is, you have the power to make better, more informed decisions about your marketing budget and ways increase that LTV to dramatically impact your business. Check out this post from John Jantsch over at “Life time value, now there’s a number I love!