Tuesday, 08 January 2008 10:00

Speaking of social media marketing

Aaron has an interesting post that sheds some light on the actual value of traffic from social media marketing. If you are thinking of converting these visitors directly to sales you should read his post first "Is Social Media Traffic Worth 1 Cent Per Visitor?". Not all traffic is created equal and the quality depends on the result you are trying to achieve. Defining your goals then understanding how to use different types of online marketing strategies is key. Social media traffic might not be the best investment if you are trying to convert it directly into sales, especially if you are paying money for the traffic. But, it can be used very effectively for getting your message out or creating buzz around your remarkable product so, don’t discount the indirect sales connection.

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