Web Marketing & Online Business Development Blog

Web Marketing & Online Business Development Blog

Information on internet technologies, marketing and website development to help you improve your business online.

Tuesday, 08 January 2008 10:00

Speaking of social media marketing

Aaron has an interesting post that sheds some light on the actual value of traffic from social media marketing. If you are thinking of converting these visitors directly to sales you should read his post first "Is Social Media Traffic Worth 1 Cent Per Visitor?". Not all traffic is created equal and the quality depends on the result you are trying to achieve. Defining your goals then understanding how to use different types of online marketing strategies is key. Social media traffic might not be the best investment if you are trying to convert it directly into sales, especially if you are paying money for the traffic. But, it can be used very effectively for getting your message out or creating buzz around your remarkable product so, don’t discount the indirect sales connection.

Tuesday, 08 January 2008 00:00

New Social Media Marketing Book


Cover of Our Social Media Marketing eBook I just finished reading, Getting to First Base, A Social Media Marketing Playbook by Darren Barefoot and Julie Szabo.I liked the book and not just because they quoteHan Solo (Star Wars) and Kip (Napoleon Dynamite).They give you real world examples and tips you can use right away to incorporate social media marketing into your overall marketing plan. I got some really good ideas. It is a quick read at around 100pgs which is good for us time-crunched information overload types. I also like the fact they added a glossary to help you sort out all the terms.It's tricky to write on topics like this because the information changes so fast, but they do a good job. One of the nice things about the book is that they offer lifetime updates once you buy it, so as technology and the landscape changes you can have access to revisions.

Assuming you interacted with us to get a copy (you bought it or we gave one to you), you’ll have access to all future versions of the book. We’ll notify you via email when we publish an update, or you can always visit www.socialmediaready.com for revised editions.”

If you're thinking of incorporating social media marketing in to your plan or attack for ’08 this is a good book to have in your back pocket. You can check it out at.  www.socialmediaready.com

Friday, 12 October 2007 00:00

Women, Boomers & Geezers, Cha-Ching!

Tom Peters gave the Keynote presentation at the annual meeting of the AICC (Association of Independent Corrugated Converters). If you have the chance, you should really check out his presentation slides. (Warning! You may need sunglasses.) I am sure you will get the message from the slides, even without hearing the presentation. He does a good job of grabbing and holding your attention and at the same time presenting some really compelling statistics. If your business doesn’t offer anything for women, boomers and geezers you may be are missing the boat. You can download Tom's presentation slides here. I particularly like this slide.


Wednesday, 26 September 2007 00:00

Business lessons from a two year old

Kids can give you a great opportunity for a change of perspective. The other day I was walking with my two year old daughter through the field near our house. It was dinner time and we were headed home. My focus was on getting from point A to point B in the shortest amount of time with all the evening’s to-do items running through my head…Dinner time, bath time, story time, bed time, adult time, … She, on the other hand, was simply heading in the general direction of home with frequent stops to lay in the grass, run in circles, look up at the sky, play with bugs or just stop and laugh for no reason. The more I tried to steer her and speed up our pace the more she wanted to play and explore. So, I stopped. I gave in and just did whatever she did. We picked up leaves, pretended to swim in the grass, and laughed just to laugh. I ended up having a lot of fun with my daughter, she taught me a lesson along the way and we still made it home for dinner.

The paths to our business goals are rarely straight lines and running a small business can feel a bit like shepherding a two year old. There are setbacks, roadblocks, tangents and challenges. Sometimes, no matter how hard we try to keep things pointed in the right direction they veer off course. If we embrace this process and understand that these perceived setbacks or seemingly unproductive activities often lead to great opportunities, we can use them to our business advantage. By their very nature, these events give us a different perspective.

When the unexpected happens or we move out of our comfort zone we’re forced to view things a bit differently. We are able to make connections and gain knowledge we normally wouldn’t have. The new sights, smells, tastes and thoughts prompt us to expand our minds. By keeping our eyes open during this process we can identify potential business opportunities where none seemed to exist. So, embrace the challenges and seek to make connections.

Stumble off in a new direction from time to time just for the experience. Do something unrelated to your business simply because you like doing it or because you have never done it. Mash-up seemingly unrelated ideas in a unique way just to see what happens. Change your physical perspective on something by looking at it from the roof. Build your product out of Lego® bricks. Along the way be watching for the untapped and unexpected connections that will open new opportunities. You may find a truer path to your goals and it will almost certainly make the journey more enjoyable.

Thursday, 30 August 2007 00:00

Get the message?

In marketing, the way you present your message can make all the difference in how effective it is. Seth Godin really illustrates this point in his post, “How to make a PowerPoint chart”. It is interesting how presenting information, especially statistical information, in the right way can dramatically increase the clarity and effectiveness of the message. Take a look, and think about how this could be applied in your marketing presentations. Is your information connecting with the audience effectively? Can you cut out distracting or unnecessary information to help focus your presentation? Can you lead the audience through the same information while building anticipation and keeping their attention? Enjoy

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